Kennady Stuberg did not open a tattoo shop. She opened a creative brand, and the studio just happens to be where it lives.
The Boujee Cheetah launched in Fruitport, Muskegon County in 2025 with a clear point of view. Tattoos are not decorations. They are identity. They are the story you choose to put on your body permanently because it means something to you. That deserves a space that treats it with that kind of weight.
Kennady built that space. The studio is described as a luxury tattoo experience, which means the environment matches the permanence of the decision. She works alongside artists Holly Wood and Jenna Para, each bringing their own style to a shop that runs on custom work and attention to detail.
But The Boujee Cheetah is not only a tattoo studio. Kennady built a full apparel line alongside it, tattoo-inspired streetwear designed for people who see their clothing the same way they see their ink, as an extension of who they are. The pieces carry messages worth wearing. A long sleeve that says the world needs your light. A hoodie that says enjoy the now. The line was built with mental health awareness woven into it intentionally, not as an afterthought.
One year in, the studio just celebrated its first anniversary in May 2026, and they are already growing. Booth spaces are available for tattoo artists and piercers who want to be part of what they are building.
Fruitport is lucky to have this. West Michigan should know about it.
Visit theboujeecheetah.com to book or shop the apparel line. Find them on Instagram at instagram.com/theboujeecheetah Find them on Facebook at facebook.com/theboujeecheetah
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Dave Baca Michigan Small Business Spotlight